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Creating a Real World Connection with Your Digital Prospect List

By September 11, 2018 No Comments

Creating Real World Connections with Your Digital Prospect List reachDynamicsThis Tool Will Re-Engage Your Stagnant Email List

You’ve built your ideal sales funnel – with finely tuned messaging, high level list building tools, and downloadable guides. You’ve developed an email drip campaign with messages designed to provide value and convert prospects – but you’re not seeing the level of activity, opens, and clicks that you’d like. Your email open rates drop from one send to the next, and you’re not seeing the continued engagement that you’d hoped.

What are you doing wrong with your marketing strategy?

It’s very possible that you’re not doing anything wrong. Your open rate declines may be the result of marketing fatigue. Simply put: your prospects are receiving too many emails from too many sources and yours are getting lost in the shuffle.

Even after previously purchasing something from your website or opting into your e-newsletters, some customers become unresponsive over time. With our email-to-direct mail tool, ReachDynamics can remind your prospects about why they had initially sought your brand out, giving you a way to reconnect and earn more business.

Through the email-to-direct-mail tool, you have a shot at growing your stale email list into a group of repeat buyers. The tool matches your customers’ emails to their mailing addresses, pushing out relevant messages that arrive in their physical mailboxes. We’ll process your email list, append postal mailing data to your list, and deliver an immediate follow up postcard designed to convert.

With this new way to contact your email list, you have the opportunity to share new product information or offer them a welcome-back discount — the tool is fully customizable to convert each targeted sale. This option is especially valuable for finding previous customers whose email addresses no longer work or for giving unsubscribers one more reason to stay in contact with your brand.

By reaching out to your email list in this new way, you have the chance to surprise and delight your prospects – and to take your relationship to a new level. When a consumer connects with a brand online and then has an unexpected interaction with that brand in real life, it gives them a moment of pause. They draw an immediate connection between the branding and message on your landing pages online, and the physical piece of mail they hold in their hand. Most importantly, this surprise captivates their attention – at least for a few seconds. When they open their mail boxes, there is no blue screen eye strain. They’re not worried about being bombarded with competing ads from half a dozen alternatives who bid for our attention via algorithms. Perhaps most importantly, they are “forced” consider each and every direct mail offer. It doesn’t matter whether they throw it into the trash or quickly make a purchase. They have a moment of consideration and decision – a flash of thoughtfulness and connection with the brand.

Digital Direct Mail allows you to surprise and delight your prospects – and a second chance at a first impression – an opportunity to build a true relationship.

Our email to postal Digital Direct Mail™ campaigns start at $0.62 per postcard. To learn more about our email-to-direct-mail tool and how you can implement it as part of your holistic marketing strategy, click here to set up a time to talk with our team.

 

Danni Eickenhorst

Danni Eickenhorst

Danni Eickenhorst is an award-winning social and digital marketing expert. She heads up the marketing and public relations efforts of ReachDynamics. As CEO of Blank Page Consulting, she previously oversaw marketing for organizations including The Salvation Army of Greater St. Louis, Great Rivers Greenway, Made for Freedom, and the OASIS Insitute, among others. She received the 2016 HBA Award for Social Media Marketing and Governor Jay Nixon’s 2014 Inaugural Leadership Award for her work on his 100 Missouri Miles campaign. She has been recognized as one of St. Louis’s “People on the Move,” by the St. Louis Business Journal. She serves as an Advisory Member of the St. Louis Social Media Club, and on the Sales & Marketing Committee for the Home Builders Association of St. Louis & Eastern Missouri.

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