RETARGET BOUNCED SITE VISITORS WITH DIRECT MAIL
Leverage the power of targeted direct mail to automatically trigger a direct mail piece to anonymous web site visitors who show intent, but don’t convert.
Our Site Abandonment solution works the same way as traditional retargeting does in the digital world, but leverages the offline channel of direct mail to remove the clutter and get your message across.
Key features of the Digital Direct Mail® Site Abandonment solution include:
- Simple, pixel-based implementation
- Deterministic matching ensures you are reaching the right prospect
- Complete campaign filtering and geo filtering controls
- Built in campaign budget controls
- Full creative control
- Optional dynamic variable injection allows each creative to be fully customized to match the visitor’s interests
- Ability to create an email bolt on or social bolt on for an omni channel experience