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Digital Direct Mail

Digital Direct Mail Named One of the Best Lead Generation Tools Available

Best Lead Generation Tools

We’re thrilled to share that our Digital Direct Mail tools have been listed by Sales Hacker among the best lead generation tools available today. Their list highlighted the tools and providers using the most advanced methods to boost response rates and increase sales conversions.

They highlighted both our email remarketing and digital direct mail tools, putting a special emphasis on our new digital direct mail tools.

A Quick Overview of Digital Direct Mail:

 

One way that brands can leverage this technology is by using the tool to follow up with prospects who visited their website, and left without purchasing, contacting, or providing any identifying information. Maybe the consumer didn’t feel ready to have any conversations with the brand – or maybe they simply got distracted and navigated away early. For many brands, this is the moment of death in their sales cycle. Without a visitor providing contact information, brands have limited options to get in front of those consumers again without spending a ton of money.

Now, with Digital Direct Mail by ReachDynamics, the business knows who visited their website and can follow up to keep the conversation going. Within just 24 hours, a postcard follow-up with a coupon or offer will be on its way to the shopper. This level of immediate, personal real-world outreach following a visitor’s online activity subconsciously wows the customer and drives them to take action.

More Ways to Convert

In addition to their effective website abandonment capabilities, ReachDynamics has developed a number of additional tools to help businesses leverage the power of direct mail and data. Through an Direct Mail Automation tool, marketers can connect their CRM (customer relationship management) software data to deliver timely and relevant postcards based on a number of triggers – including activity or inactivity, anniversary dates, or purchase history.

For brands that have a stagnant email list or a large unsubscribe list, ReachDynamics offers the opportunity to convert those lists into postal contacts by matching email contacts with mailing address information, and then sending them a direct mail campaign designed to re-engage them, and spark some action.

ReachDynamics’ new suite of Digital Direct Mail tools complements and enhances the company’s innovative email remarketing system that clients such as Nutrisystem and Safelite Auto Glass have been utilizing to convert lost anonymous website visitors. In much the same way as Digital Direct Mail, ReachDynamics email remarketing allows brands to identify their anonymous website visitors and to follow up to convert via email.

Danni Eickenhorst

Danni Eickenhorst

Danni Eickenhorst is an award-winning social and digital marketing expert. She heads up the marketing and public relations efforts of ReachDynamics. As CEO of Blank Page Consulting, she previously oversaw marketing for organizations including The Salvation Army of Greater St. Louis, Great Rivers Greenway, Made for Freedom, and the OASIS Insitute, among others. She received the 2016 HBA Award for Social Media Marketing and Governor Jay Nixon’s 2014 Inaugural Leadership Award for her work on his 100 Missouri Miles campaign. She has been recognized as one of St. Louis’s “People on the Move,” by the St. Louis Business Journal. She serves as an Advisory Member of the St. Louis Social Media Club, and on the Sales & Marketing Committee for the Home Builders Association of St. Louis & Eastern Missouri.

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