We’re thrilled to share that our Digital Direct Mail tools have been listed by Sales Hacker among the best lead generation tools available today. Their list highlighted the tools and providers using the most advanced methods to boost response rates and increase sales conversions.
They highlighted both our email remarketing and digital direct mail tools, putting a special emphasis on our new digital direct mail tools.
A Quick Overview of Digital Direct Mail:
One way that brands can leverage this technology is by using the tool to follow up with prospects who visited their website, and left without purchasing, contacting, or providing any identifying information. Maybe the consumer didn’t feel ready to have any conversations with the brand – or maybe they simply got distracted and navigated away early. For many brands, this is the moment of death in their sales cycle. Without a visitor providing contact information, brands have limited options to get in front of those consumers again without spending a ton of money.
Now, with Digital Direct Mail by ReachDynamics, the business knows who visited their website and can follow up to keep the conversation going. Within just 24 hours, a postcard follow-up with a coupon or offer will be on its way to the shopper. This level of immediate, personal real-world outreach following a visitor’s online activity subconsciously wows the customer and drives them to take action.
More Ways to Convert
In addition to their effective website abandonment capabilities, ReachDynamics has developed a number of additional tools to help businesses leverage the power of direct mail and data. Through an Direct Mail Automation tool, marketers can connect their CRM (customer relationship management) software data to deliver timely and relevant postcards based on a number of triggers – including activity or inactivity, anniversary dates, or purchase history.
For brands that have a stagnant email list or a large unsubscribe list, ReachDynamics offers the opportunity to convert those lists into postal contacts by matching email contacts with mailing address information, and then sending them a direct mail campaign designed to re-engage them, and spark some action.
ReachDynamics’ new suite of Digital Direct Mail tools complements and enhances the company’s innovative email remarketing system that clients such as Nutrisystem and Safelite Auto Glass have been utilizing to convert lost anonymous website visitors. In much the same way as Digital Direct Mail, ReachDynamics email remarketing allows brands to identify their anonymous website visitors and to follow up to convert via email.