ReachDynamics is excited to announce that our newest improvement to Digital Direct Mail© – our Zapier connection, which allows you to easily your connect cloud-based email marketing service or CRM to the ReachDynamics system in order to enable automated direct mail sends triggered by digital events.
With Digital Direct Mail©, we match your digital prospects with mailing information automatically and deliver a direct mail follow up. So, even if you don’t have their postal information, you can still stay in touch with them.
How Can We Use This Zapier Connection?
The sky is the limit. Connect any Zapier-enabled email service or CRM with ReachDynamics to trigger direct mail sends when any number of things occur. Enjoy truly automated direct mail by connecting any trigger to ReachDynamics. Some examples of how this Zapier integration can be used include:
- A new prospect is added to your CRM —> Automatically trigger a postcard
- A CRM Prospect Shows Increased Activity —> Send an offer via direct mail
- A purchase is logged in your CRM or E-Commerce Platform (Shopify, etc) —> Follow up with suggested offers or companion offers via direct mail
- CRM triggers expired membership or contract —> Follow up with direct mail to get the renewal
- Someone unsubscribes from your email system —> Reach out one more time via direct mail
- A new prospect is added to a particular email list —> Send an offer via direct mail
- An anniversary or birthday is triggered in CRM —> Drop a direct mail birthday/anniversary offer.
Our integration should work with any major email and CRM providers currently on the Zapier platform, including but not limited to:
- Hubspot CRM
- Agile CRM
- Microsoft Dynamics
- Constant Contact