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Digital Direct MailDirect Mail Retargeting

Send Direct Mail with Digital CRM Triggers through new Zapier Connection

By October 16, 2018 No Comments

Digital Direct Mail Integration With Zapier ReachDynamicsReachDynamics is excited to announce that our newest improvement to Digital Direct Mail™ – our Zapier connection, which allows you to easily your connect cloud-based email marketing service or CRM to the ReachDynamics system in order to enable automated direct mail sends triggered by digital events.

With Digital Direct Mailâ„¢, we match your digital prospects with mailing information automatically and deliver a direct mail follow up. So, even if you don’t have their postal information, you can still stay in touch with them.

How Can We Use This Zapier Connection?

The sky is the limit. Connect any Zapier-enabled email service or CRM with ReachDynamics to trigger direct mail sends when any number of things occur. Enjoy truly automated direct mail by connecting any trigger to ReachDynamics. Some examples of how this Zapier integration can be used include:

  • A new prospect is added to your CRM —> Send an automatic direct mail letter or postcard
  • A CRM Prospect Shows Increased Activity —> Send an offer via direct mail
  • A purchase is logged in your CRM or E-Commerce Platform (Shopify, etc) —> Follow up with suggested offers or companion offers via direct mail
  • CRM triggers expired membership or contract —> Follow up with direct mail to get the renewal
  • Someone unsubscribes from your email system —> Reach out one more time via direct mail
  • A new prospect is added to a particular email list —> Send an offer via direct mail
  • An anniversary or birthday is triggered in CRM —> Drop a direct mail birthday/anniversary offer.

Our integration should work with any major email and CRM providers currently on the Zapier platform, including but not limited to:

  • Hubspot CRM
  • Salesforce
  • Infusionsoft
  • Agile CRM
  • Pipedrive
  • CRM
  • Mailchimp
  • Microsoft Dynamics
  • Mailchimp
  • AWeber
  • Constant Contact
  • Emma

and more. Click here for a complete list of CRM Integrations. Click here for a complete list of email newsletter service integration.

To integrate ReachDynamics with your CRM or email platform using Zapier, click here. Contact our Support Team for any assistance you need with configuration.

Danni Eickenhorst

Danni Eickenhorst

Danni Eickenhorst is an award-winning social and digital marketing expert. She heads up the marketing and public relations efforts of ReachDynamics. As CEO of Blank Page Consulting, she previously oversaw marketing for organizations including The Salvation Army of Greater St. Louis, Great Rivers Greenway, Made for Freedom, and the OASIS Insitute, among others. She received the 2016 HBA Award for Social Media Marketing and Governor Jay Nixon’s 2014 Inaugural Leadership Award for her work on his 100 Missouri Miles campaign. She has been recognized as one of St. Louis’s “People on the Move,” by the St. Louis Business Journal. She serves as an Advisory Member of the St. Louis Social Media Club, and on the Sales & Marketing Committee for the Home Builders Association of St. Louis & Eastern Missouri.

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