Plus: 3 Ways to Combine Digital + Direct Mail for Your Direct Response Campaigns Today!
For many marketers, a reliance on digital marketing efforts makes sense in so many ways. Digital tools allow for easy targeting, easy attribution, and campaign launches at lightning speed, but they are also subject to a level of marketing fatigue and consumer filtering – leading to increasing ad spends and longer conversion lags.
Direct mail, on the other hand, has historically been clunky, cumbersome and lacking accurate conversion attribution. Because of this, many digital marketers have made the assumption that direct mail is dead – but that truly couldn’t be farther from the truth.
In her recent article “13 Facts About Direct Mail That Will Make You Want to Launch a New Campaign Right Now,” CallSource’s Casandra Ciopryna breaks down some of most clear and compelling reasons that direct mail may be the missing piece in your direct response marketing efforts:
Direct mail has higher response rates than other types of marketing campaigns, especially when personalized.
Most people seem to find direct mail a more personal way of marketing than other types.
Even Millennials respond to direct mail.
Direct mail can work hand-in-hand with the internet.
Seeing the value of direct mail in a digital world, ReachDynamics has developed a suite of digital direct mail tools that allow you to combine digital with direct mail for higher conversion rates. Brands can target their audiences in 3 ways:
1. Site Abandonment: Connect with your lost website visitors via direct mail in order to convert them from lost to lead, from bounce to buyer.
2. Email to Direct Mail: Convert your email list into a direct mail list with our data matching tools to reach your audience online and offline.
3. Triggered Campaigns: Send direct mail campaigns based on CRM triggers or online activity.
Connect with our team to find out how you can blend the best of digital with direct mail to reach your prospects and drive conversions in new ways. Our digital direct mail solutions start at as little as 58¢ per postcard. Contact us to learn more and get started.