ReachDynamics began as a direct mail retargeting solution. After its success, we launched LeadPost which expanded on the capabilities we developed for ReachDynamics.
Due to LeadPost’s rapid growth, it didn’t make sense to operate two platforms that do the same thing. So we converted all ReachDynamics accounts into LeadPost accounts on March 2, 2023.
Nothing is changing for existing users (except you’ll now have more control over your data).
If you weren’t a ReachDynamics client and you want to begin retargeting anonymous website visitors you’ll need to sign up for LeadPost.