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New Features for Total Control of Your Email Remarketing Campaigns

BIG NEWS! Last year, we reached out to many of you for feedback on how we could make the ReachDynamics experience even better. So many folks were generous with their time and feedback – and after months of development, we are excited to share that we are rolling out a number of your requested features!

These include a fully self-serve platform where you can add, edit, and A/B test creatives – advanced reporting and more. These tools will provide you and your team with total control over the delivery, targeting, and performance of your email remarketing campaigns.

WHAT’S NEW

Starting today, we are making the following features available for all email advertisers:

  • ADD & EDIT EMAIL CREATIVES AND CAMPAIGNS: Ability to add or edit existing email creatives and campaigns, including turning on and off creatives, and submitting campaigns for approval.
  • PERFORM A/B TESTING: Ability to turn on and off creatives for a campaign, including A/B testing multiple creatives.
  • EMAIL REPORTING: Updated email reporting which allows additional grouping and filtering options, including creative performance comparisons. With this, you can measure:
    • Delivery Rate
    • Open Rate
    • Click-Thru Rate
    • Conversions
  • SUPPRESSION LIST CONTROL: For those clients not taking advantage of automated synchronization options, you now have access to upload your unsubscribe or suppression lists directly.
  • ADDITIONAL USERS: Ability to add additional user logins for account.

We have also added the following new features for agencies:

  • CLIENT PERFORMANCE REPORTS: Integrated email performance reports which summarize client email campaigns for all clients without having to log in to individual client accounts.
  • ADDITIONAL USERS: Ability to add additional user logins for account.

Your account now has access to all these new features. Some clients have already been provided with a login. If you have not, simply hit “reply” to this email to request your credentials and access to the new system. Should you like to set up a time to walk through these updates, just let us know.

Our sincerest thanks to everyone who provided the feedback that allowed us to take this next step. Look for MORE exciting news from us in the coming weeks!

Danni Eickenhorst

Danni Eickenhorst

Danni Eickenhorst is an award-winning social and digital marketing expert. She heads up the marketing and public relations efforts of ReachDynamics. As CEO of Blank Page Consulting, she previously oversaw marketing for organizations including The Salvation Army of Greater St. Louis, Great Rivers Greenway, Made for Freedom, and the OASIS Insitute, among others. She received the 2016 HBA Award for Social Media Marketing and Governor Jay Nixon’s 2014 Inaugural Leadership Award for her work on his 100 Missouri Miles campaign. She has been recognized as one of St. Louis’s “People on the Move,” by the St. Louis Business Journal. She serves as an Advisory Member of the St. Louis Social Media Club, and on the Sales & Marketing Committee for the Home Builders Association of St. Louis & Eastern Missouri.

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