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How to Maximize Your Results with ReachDynamics Retargeting

How to Maximize Your Results with ReachDynamics Retargeting

By: Danni Eickenhorst

You’ve decided to launch a retargeting campaign with ReachDynamics email remarketing or direct mail retargeting, but how can you maximize the impact of this powerful new tool? In today’s article, we’ll explore the nature of these marketing tools and how to maximize your results with ReachDynamics. If you’re unfamiliar with how we work to increase your sales & lead conversion rate, click here to learn more.

Our email remarketing and direct mail retargeting tools are giving you a second chance at first impression. Consider the journey of your website visitor that would receive your follow-up offer. Suzie has seen your brand around a number of times at events, in Facebook posts, and on various online forums. Today Suzie is sitting in her doctor’s office, surfing on her tablet to kill some time when she sees your latest Facebook ad offering a free 30-day trial for your weight loss service. As she considers the look of disdain on her doctor’s face when he sees her latest weigh-in results, she feels a sense of urgency about her weight loss. You’ve finally piqued her curiosity enough for her to click through on an article link to learn more. After perusing your landing page, she’s come to have a deeper understanding of your value, but she’s called back to the examination room before she can take action. She puts down her tablet and eventually bounces from your website.

Within minutes, Suzie receives an email follow-up from your company offering her a FREE 30 day supply of a nutritional supplement that will enhance her weight loss during her 30-day trial period. Later that night, from the comfort of her couch, she opens your email and signs up for both the 30-day nutritional supplement AND your 30-day trial period. At the end of her trial period, she’s lost a notable amount of weight and decides to continue working with you as a paying customer.

There are lessons to be learned from Suzie’s story.

1. Increase Targeted Traffic to your website.

Simply put, you need more people like Suzie visiting your website. On average, ReachDynamics is able to match and contact about 30% of your website’s anonymous bounces. We are recycling your existing traffic. Without targeted traffic to your website, remarketing cannot effectively serve your strategy. To increase the likelihood that you’ll get your offer in front of the right person at the right time, you need to have a large quantity of targeted visitors to your website.  We see that our tool works best for e-commerce and lead generation websites that receive at least 25,000 visitors each and every month.

This means that they are getting you in front of your previous website visitors one more time

2. Entice recipients with a better offer than the one on your website.

If Suzie’s story had taken place in a brick-and-mortar storefront, and you wanted to get her attention in the moment that she was pulled away, you’d need to offer her something pretty compelling. In the story above, Suzie was offered a deeper discount – one that wasn’t offered anywhere else. In order to increase your chance at conversion, we strongly recommend that you offer something more compelling than whatever discounts someone might typically find on your website.

3. Review your creative.

Even the strongest marketing campaigns grow stale over time. According to a ReTargeter study, click through rates decrease by almost 50% after five months of running the same set of ads. Ensure that your graphics and messaging are on-brand, but always fresh. Check out examples from other clients that have found success by clicking here. 

4. Consider your subject line.

Consider the deeper psychological triggers that make us open our emails. What can you say to your recipients that will entice them take action? Check out a few of our favorite strategies below. Regardless of the tact you take, consider testing multiple subject lines over time.

  • Subject Line Strategy: Fear of Missing Out
    Example: Warby Parker – “Uh-oh, your prescription is expiring”
    This time-sensitive call to action implies a potentially negative consequence. Looking for a solution, we open.
  • Subject Line Strategy: Curiosity
    Example: Steve’s Hot Dogs – 🎁 a surprise gift for you! {OPEN}”
    Appealing to our natural curiosity, this restaurant knows that no one turns down a surprise gift. BONUS: Emojis in subject lines can be a powerful addition to emails for fun brands like Steve’s Hot Dogs, which is known for appealing to customers’ culinary curiosities. Click, click, click!
  • Subject Line Strategy: Value
    Example: LookAfter Hair Company – “$29 Accent Highlights! Haircut savings, too.”
    Subscribers to LookAfter’s list knows that they’re known for their email coupons and steep discounts to those on their list. A subject line that gets right to the point ensures more opens and is greatly appreciated by their subscribers.

Looking for more personalized tips on how to improve your performance? Reach out to our team anytime for an assessment of your company’s remarketing performance.


Danni Eickenhorst

Danni Eickenhorst

Danni Eickenhorst is an award-winning social and digital marketing expert. She heads up the marketing and public relations efforts of ReachDynamics. As CEO of Blank Page Consulting, she previously oversaw marketing for organizations including The Salvation Army of Greater St. Louis, Great Rivers Greenway, Made for Freedom, and the OASIS Insitute, among others. She received the 2016 HBA Award for Social Media Marketing and Governor Jay Nixon’s 2014 Inaugural Leadership Award for her work on his 100 Missouri Miles campaign. She has been recognized as one of St. Louis’s “People on the Move,” by the St. Louis Business Journal. She serves as an Advisory Member of the St. Louis Social Media Club, and on the Sales & Marketing Committee for the Home Builders Association of St. Louis & Eastern Missouri.

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