E-Commerce Retailers Can Increase Online Sales Conversion Rates with CPA Email Retargeting Program
For many online retailers, the holiday season represents 20 to 40% of their overall sales for the year. The higher that percentage, the more important it is that ecommerce retailers work to convert every single potential customer that visits their website.
Got Traffic? Get Conversions.
For those of you looking to increase online sales this holiday season, we’ve got you covered with email remarketing.
Email remarketing allows you the opportunity to:
- Identify website visitors who leave without converting – even if they didn’t provide any contact information.
- Send a follow-up email with an offer they can’t refuse.
- Increase your conversions by 10% or more.
- Make better use of your existing website traffic, rather than continually attracting new traffic (which can become quite costly!)
If you have at least 20,000 targeted website visitors per month, but find that you’re simply not converting as many visitors as you’d like, this simple tool can help you to significantly increase your conversion rate during the critical holiday sales season (and all year long!).
How Email Remarketing Works
Identifying Anonymous Website Visitors
Online tire retailer TireBuyer utilizes email remarketing to convert more visitors to their website. When visitors shop the tire selection & specials at TireBuyer.com and leave the website without making a conversion, TireBuyer utilizes ReachDynamics exclusive Visitor ID technology to match their visitor information & send a follow-up email.
Sending a Follow-Up Message to Convert
Within a given time frame, visitors that we were able to match in our database will receive a follow-up email with additional information or a discount that will encourage them to complete their purchase. This email is CAN SPAM compliant and designed to convert. We find that follow-up messages that offer a discount above any available on the website tend to incentivize buyers to complete their purchase with greater success.
CPA: Pay Only When You Convert
For TireBuyer and our other clients that utilize email remarketing, they only pay ReachDynamics a fee on their campaign when they convert a sale. While our fees vary from client to client, depending on their sales volume, website traffic, and transaction price, we typically charge between 12% and 18% per conversion or sale. As an added bonus, we are able to work with most third party and proprietary attribute software platforms, and work to provide our clients with clear sales attribution data to help them track sales from email remarketing. This allows for them to adjust messages, fine-tune creative, and continually improve upon their success.
TireBuyer utilizes email remarketing as a simple, but powerful autopilot addition to their total marketing strategy and has realized hundreds of online orders in just a year of email remarketing.
Trevor Schain, the Sr. Marketing Manager reports, “We’ve been able to recover several hundred orders that would have otherwise been lost, which has resulted in significant incremental revenue. We can’t recommend ReachDynamics highly enough. Email remarketing has been a powerful tool for our strategy.”
Start Now for a Successful Sales Season
While there’s no official kickoff date to the holiday shopping season, recent studies have shown that shoppers report starting as early as September – with 40% of respondents having made online holiday purchases prior to Christmas. In order to make the most of the opportunity that the shopping season provides, we recommend that you get started with your email remarketing campaign now in order to have your campaign fully set up and ready to go as soon as your holiday shoppers.
Black Friday & Cyber Monday shopping traffic increase website traffic by 200% or more over regular shopping days. To ensure that you’re ready to meet that demand and convert your holiday shoppers, contact us below & get set up.
Request more information. We’ll be in touch soon to talk about how we can help you find success.