Top Tips for Converting More Website Visitors into Sales & Leads
By Angela Baum
You have a bold and captivating website, strong branding, and a service that provides unparalleled value, but you are noticing that your visitors are not making it past your home page. Visitors arrive at your website, but aren’t converting into paying customers.
As a strategic marketer, your next step is consider these two critical questions:
- How do I convert more visitors into sales & leads upon their first visit?
- How do I identify follow up with those that don’t convert, for a second chance at that sale or lead?
In today’s article, we’ll share the top reasons that visitors leave websites, and how you can overcome those. We’ll also share how you can identify who those anonymous website bounces are, and how you can follow up with them to convert them.
Question 1: How do I convert more visitors into sales & leads upon their first visit?
A frequent problem is visitors leaving a website without converting into a customer. This statistic is as high as 78% of visitors will stop by a website, and never become a converting customer. Essentially that means your business could be losing ¾ of your sales because they chose to leave. When we discuss a visitor converting we are talking about a visitor signing up for email notifications, making a purchase from your website or contacting you to gain more information about your product or services. As a consumer, yourself think back to your latest shopping experiences and what drove you to buy from a site, and those obstacles that made your decision to leave a website. Per a recent Huffington Post article, visitors will make a decision within 5-10 seconds of visiting on whether or not they want to stay on your website.
Reasons Visitors Leave Websites Without Converting Into Customers.
Websites That Are Hard to Navigate Or Use
Shift roles for a moment from marketer to consumer. As a consumer, you likelywe tend to look for websites that are appealing and attractive, that do not have disruptive advertising., and In other words, you are drawn to website that are easy to navigate, secure and safe. By providing an easy- to- navigate website that allows your customers to shop and browse easily, theit will in turn increase your chances of that visitor becoming a customer will increase dramatically.
Small tweaks can yield some BIG results. Just consider these examples:
- Shorter forms increased website conversions by 35% for Flying Scot. (Source: VWO)
- Simplified product listings with larger images increased sales by 9% for Mall.CZ (Source: Visual Web Optimizer)
- By improving your site’s load time by just 1 second, you can increase your conversion rate by up to 7%. (Source: Hubspot)
In a recent article by Hubspot, Zuzana Padyachova shared that up to 79% of customers who are dissatisfied with your website’s performance say they’re less likely to buy from the same website again. Shaving a few milliseconds off load time can increase conversion rates dramatically.Also by not having a slow performing site, you are offering a more comfortable experience for your visitors. Lastly you want your site to be secure, this will offer your visitors peace of mind in visiting your website.
Don’t Overwhelm Potential Customers With Distracting Advertising
As an active consumer, we have all been on those websites that no matter where we navigate we are overwhelmed with advertisements everywhere. From the ads on the sides of the websites to the annoying pop up ads. Provide targeted advertising like email marketing campaigns, or services or products your customers will use. Advertising that is intrusive can be a distraction and ultimately may have your customers fleeing to your competition.
A bottom line consideration for your website: You want them to come and convert. They want to come and find a solution or product. Make their path as simple and direct as possible. Everyone wins.
BONUS TIP: If you use pop up email list growth tools, did you know that as of January this year, Google is now penalizing brands that use intrusive pop ups that interfere with mobile user experience?
Building a Trusthworthy Brand
In our world of mobile shopping and social media, it is crucial that you are providing a brand that your consumers can feel confident is trustworthy. Most visitors to a site want to feel confidence that your brand or company not only offers great service or products, but also is a reputable and trustworthy company. Some ways to increase that brand trust is offering your customer reviews and feedback. Also showcase your social media presence and followers, this can boost your customer’s confidence in your brand. As an Ecommerce marketer, you also want your visitors to feel safe that you are protecting their personal information and that your site is secure.
Entice With Great Offers or Promotions Only Found On Your Site
With 78% of your visitors leaving within the first 10-seconds you want to grab their attention with an attractive offer or product that they need. Offering your visitors, a limited time offer, or promotion that they cannot find anywhere else is great way to encourage them to convert to a new customer. As consumers, we are always looking for a great deal or bargain, so be sure to use that to your advantage.
PRO TIP: When you follow up with those that do leave your site utilizing email marketing or direct mail retargeting, it is critically important that you offer an even more enticing offer – one that isn’t available ANYWHERE – including on your site. Imagine that you have a brick and mortar store. Someone visits and then starts to walk out. The only way to get them to make that purchase is to pull out something special they didn’t see when they walked in – a bonus product, a deeper discount or some other enticement that makes them act.
Question 2: How do I identify follow up with those that don’t convert, for a second chance at that sale or lead?
Data Matching & Remarketing with ReachDynamics: Your Second Chance at a First Impression
As we talked about earlier in this article we lose many our visitors in the first ten seconds, so the question becomes how do we continue the conversation with them? As an Ecommerce marketer, you want to capture email addresses of website visitors, with the hope of turning those lost sales into converted customers.
ReachDynamics offers you that solution of continuing to communicate with those lost visitors through high-converting email and direct mail. and sales, then resulting in tons of sales. Think of this as second chance to communicate your brand or product to your visitor, with the hope of converting them into customers. The best part is there is NO RISK on your part, just a huge return in sales and revenue. At ReachDynamics we charge on a CPA or (Cost Per Acquisition) basis for email remarketing. This means you are only billed when you receive a lead or sale from our email remarketing services. To learn more about our email remarketing services click here.
As a Ecommerce marketer it is good to remember there was a reason that visitor came to your site. They were interested in what you were offering or selling, but for whatever reason it was not the right time for them to act on it. Maybe they were short on time, or financially could not afford it at that time. That visitor was a warm lead though, and you want to continue to communicate with them. ReachDynamics offers you the chance to provide them with more information about what you have to offer – or a stronger offer that is more likely to convert. In fact, many of our clients report that their leads that are followed up with through ReachDynamics convert at a 10% higher rate than other sources. Offering them a new opportunity in hopes of bringing them back as a converted customer.
As a Ecommerce Marketer are you looking to improve your sites performance? Please be sure to reach out to our dedicated team to find out how we can help you convert more sales by matching your visitor data to our extensive data, and automating email and direct mail follow-up.