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Frequently Asked Questions

EMAIL REMARKETING FAQ

What is email retargeting?

Our tool allows you to turn lost website traffic into sales & leads. When a potential customer visits your website and leaves without providing contact information or making a purchase, ReachDynamics allows you to follow up for a second chance to convert them into a sale or lead. Utilizing our network of 300,000,000 opt-in cookies, ReachDynamics will automatically identify your bounced website visitors and follow-up with a high-converting email at just the right time.

What are audiences?

Audiences are the targets for your email and digital direct mail marketing efforts. Depending on the tool that you’re using, this may include:

  • Website visitors
  • A Specific targeted list you’ve uploaded
  • Contacts in your CRM

How do I create an audience?

Create an audience by clicking Audiences. Then, place the pixels provided on your web site. Once your pixels are placed, you can check back in Audiences to confirm your pixels are tracking properly.

How do I create a new email campaign for email retargeting?

With our self-serve platform, you have the ability to add or edit existing email campaigns, including turning on and off creatives, and submitting new creative for approval. Click on Creatives, then Email, then click the + sign to add a new campaign creative. Complete requested fields and add email content via text, email or with an embedded image.

To begin sending your email, create and configure a campaign in our system.

How do I create an email campaign?

You’ll first want to make sure that you’ve created the creative that you’ll be using in the system. Once this is done, click on Campaigns, then choose Email and add basic campaign information including campaign name, choice of audience and corresponding suppression list. Once your campaign is approved, you will be notified and email will begin flowing to bounced site visitors.

What can I track with your email reporting tool?

Statistics are listed by audience. In our reporting tool, you can track:

  • Number of emails delivered
  • Number of email opens
  • Percentage of email opens
  • Number of clicks
  • Click-thru rate
  • Number of conversions
  • Percentage of conversions

How do I ensure that we do not deliver emails to people who have previously unsubscribed to our emails?

You can do this by utilizing an automated synchronization tool such as Optizmo that will automatically update our database with those who have unsubscribed from your list in real time. This keeps your email efforts fully compliant. For those clients not taking advantage of automated synchronization options, you have the ability to upload your unsubscribe or suppression lists directly to our system. Whether you are automatically synchronizing your suppression list or manually uploading your list, you can access the settings to configure this by clicking on Account Info, then Suppression Lists. From here, you can follow the instructions to configure your suppression lists.

How do I add users to our account?

Go to Account, then to Users. Invite new users by entering their email address into the dashboard. They will receive an email invitation to set up their account.

DIGITAL DIRECT MAIL FAQ

How will I be billed/charged for digital direct mail?

To get started with digital direct mail, you’ll first need to add a credit card into the system. You’ll be billed according to your selections and volume.

 

4×6 PostcardOversized Postcard6×9 Postcard
Web Retargeting$0.65$0.85$0.88
Email to Postal$0.62$0.83$0.86
CRM$0.58$0.80$0.82

 

Can I set a max spending limit or cap on my digital direct mail spend?

You can set your budget on a per-campaign basis. Your budget can be set for:

  • Max Daily Spend
  • Max 30-day Spend, or
  • Max Lifetime Spend

You would configure this information in Campaign > Budgets.

If you do not configure this field, there will be no maximum set for the # of digital direct mail pieces sent. Your per-piece cost will be confirmed before you activate the campaign.

How do I create a new digital direct mail campaign?

With our self-serve platform, you have the ability to add or edit existing email campaigns, including turning on and off creatives, and submitting new creative for approval. Click on Creatives, then click on Direct Mail, and click the + sign to add a new campaign creative. Choose your size and name your campaign, then you can upload your own creative in a print-ready PDF or you can utilize our Creative Builder to customize your own design within the system.

To begin sending your email, create and configure a campaign in our system.

How do I create a direct mail campaign?

You’ll first want to make sure that you’ve created the creative that you’ll be using in the system. Once this is done, click on Campaigns, then choose Direct Mail and add basic campaign information including campaign name, choice of audience and corresponding suppression list. Once your campaign is approved, you will be notified and email will begin flowing to bounced site visitors.

Can I delay the send of a digital direct mail piece?

Yes! In your campaign settings, under Schedule, you can set a start and stop date, and you can also add configure Send Delay Days. The number of Send Delay Days indicates the number of days to wait to send mail after receiving a new record in an audience. This only applies to ongoing campaigns. This is useful if you want to send multiple messages to a new audience member after different periods of time or just delay sending for a specific number of days. For example, you could send a discount to a new audience member after 2 days and then a special promo after 30 days.

How do I add users to our account?

Go to Account, then to Users. Invite new users by entering their email address into the dashboard. They will receive an email invitation to set up their account.

I set up a new digital direct mail campaign and it’s not sending. Why?

Go into your campaign setup and ensure that you’ve selected “Active” on the Basic Info tab.

If it still doesn’t begin sending, please contact us for additional support.

 

Danni Eickenhorst

Danni Eickenhorst

Danni Eickenhorst is an award-winning social and digital marketing expert. She heads up the marketing and public relations efforts of ReachDynamics. As CEO of Blank Page Consulting, she previously oversaw marketing for organizations including The Salvation Army of Greater St. Louis, Great Rivers Greenway, Made for Freedom, and the OASIS Insitute, among others. She received the 2016 HBA Award for Social Media Marketing and Governor Jay Nixon’s 2014 Inaugural Leadership Award for her work on his 100 Missouri Miles campaign. She has been recognized as one of St. Louis’s “People on the Move,” by the St. Louis Business Journal. She serves as an Advisory Member of the St. Louis Social Media Club, and on the Sales & Marketing Committee for the Home Builders Association of St. Louis & Eastern Missouri.

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