Email Remarketing Recovers 566 Sales for E-Commerce Client
Goodsell Marketing is a premier online marketing agency specializing in the management of CPA or affiliate marketing programs for its clients. Laura Goodsell and her team run affiliate marketing programs for brands including Sleefs, 1ink and more. They work to improve traffic, brand awareness, and ultimately, sales for the brands they work with.
Using Email Remarketing to Increase E-Commerce Website Conversions
Goodsell Marketing’s client 1ink.com began email remarketing in 2016. 1ink.com is an online e-commerce retailer providing high-quality cheap printer ink and toner cartridges. Though the online retailer had high volume traffic through paid search, affiliate marketing programs and other traditional digital marketing channels, they were still looking for ways to increase their online conversion rates. In order to recover lost sales for 1ink, Laura and her team at Goodsell Marketing implemented email remarketing by ReachDynamics.
In order to recover lost sales for 1ink, Laura and her team at Goodsell Marketing implemented email remarketing by ReachDynamics. When a visitor arrives at the 1ink site, if they leave without converting, ReachDynamics works to identify that anonymous website visitor and to send them a follow-up email encouraging them to convert. One tactic that’s been incredibly effective for the online retailer is a follow-up discount coupon code.
Email Remarketing Results: Increased Sales & Website Conversions
In less than one year of email remarketing, 1ink has realized 566 sales recovered from website visitors that may have otherwise gone without purchasing.
The ReachDynamics pixel was able to match and successfully contact 49% of the anonymous website visitors, utilizing ReachDynamics’ VisitorID technology.
“As my clients’ trusted source for marketing strategy and direction, every time that I’m able to bring a new idea to my clients – especially a new tool that is so cutting edge – it makes me look like a hero. When it’s successful, that’s even better,” said Goodsell in a recent interview.
After a successful pilot with ReachDynamics, Goodsell Marketing is now utilizing email remarketing with multiple client programs, and intends to branch out into direct mail remarketing in the near future.
Are you working to increase conversions for your e-commerce marketing brand? Find out more about how you can recover lost e-commerce business with email remarketing.
As their trusted source for marketing strategy and direction, every time that I’m able to bring a new idea to my clients – especially a new tool that is so cutting edge – it makes me look like a hero. When it’s successful, that’s even better. I’ll continue using email remarketing – and can’t wait to branch out into direct mail too.
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