Google’s Possible Move into Email-Based Display Targeting?
It seems more and more that 2015 may just become the year email-based display targeting starts coming into its own. Facebook, Twitter and LiveIntent are leading the way in this revolution. And hearing news now that Google might be jumping on the bandwagon, seems to imply some revolutionary changes coming in the world of display targeting. The email address is the great connector which allows us to understand and provide relevant advertising, regardless of device, and ReachDynamics is excited to be part of the evolution.