E-Commerce Retailer Recovers Hundreds of Lost Orders with Email Remarketing Campaign
“Autopilot” Email Remarketing Program Identifies Anonymous Website Visitors and Converts Sales
Trevor Schain is the Sr. Marketing Manager for online automotive e-commerce business, TireBuyer. The company has been working in the e-commerce space for nearly a decade, building out active sales and social channels and a strong affiliate program.
They offer a broad selection of tires and wheels – more than three million in stock – all from the best brands. With a nationwide network of professional tire shops, TireBuyer has thousands of installation partners throughout the United States – which they leverage for fast, often FREE delivery. With such value, their website traffic and sales have grown steadily since 2009.
With a small marketing team, managing a busy online marketing program, Trevor found his time limited. “Finding ways to increase conversion rates and sales can become difficult when you have limited bandwidth. When I learned about ReachDynamics, I knew it would be a great fit. I could repurpose the traffic we were already getting, send them additional information and an incentive to move forward with their purchase, and it would be effortless.”
A year later, Trevor reports that the TireBuyer is largely on autopilot – a seamless addition to his already-robust integrated marketing strategy.
“We’ve been able to recover several hundred orders that would have otherwise been lost, which has resulted in significant incremental revenue. We can’t recommend ReachDynamics highly enough. Email remarketing has been a powerful tool for our strategy.”
How does email remarketing work?
Email remarketing is a tool offered exclusively by ReachDynamics. It serves as a complimentary tool to many cart abandonment solutions, but it truly recovers lost sales BEFORE the cart. When a visitor visits an e-commerce website, and leaves without converting – signing up for email, or making a purchase – ReachDynamics enables retailers to harness its network of rich data to contact that visitor and make one more pitch for the sale. An innovative tool, this method of email retargeting differs from cart abandonment solutions that typically require the retailer to have contact information for the visitor – as a subscriber or past purchaser – in order to make contact.
Recommended Case Study: Email Remarketing Leads to 200% Increase in Lead Conversion, High Revenues
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