CAKE & ReachDynamics partner to help brands capture more leads

CAKE & ReachDynamics partner to help brands capture more leads

ReachDynamics email and direct mail marketing solutions are a seamless addition to any inbound marketing strategy.

CAKE logo affliate marketing remarketingMarketing intelligence platform CAKE by Accelerize offers ReachDynamics email remarketing as a value-add tool to empower their brands, publishers, and affiliate networks to enhance their marketing efforts. The revolutionary technology offers brands an opportunity to engage lost website visitors, even if they haven’t provided any contact information.

What is email remarketing?

ReachDynamics gives your brand a second chance to make a good impression. When someone visits your website and leaves without providing you with information for a follow-up or transaction, our exclusive VisitorID technology helps you identify the contact information of your website bounces, and then target them with follow-up messages on email and via direct mail. Most lost lead recovery tools only work if a visitor has previously registered with your site or if they’ve provided contact information for follow up.

CAKE & ReachDynamics: A Natural Fit

In a world of complex multi-channel advertising, CAKE is looking to empower brands, agencies, advertisers, affiliates and lead generators with real-time, intuitive marketing intelligence and tools. CAKE’s suite of tools are a favorite among affiliate program managers, helping them to maximize the return on their every marketing action with clear tracking, attribution, and optimization guidance.

ReachDynamics has become a top affiliate marketing tool, helping brands to recover and convert more leads & sales.  After integrating CAKE with ReachDynamics, users can:

  • Identify anonymous website visitors, and convert them into leads & sales
  • Easily implement the tool in tandem with their current or potential cart solution to identify and win back site abandonments, and
  • Turn more of their website visitors into active leads & prospects.
About the Author
Danni Eickenhorst

Danni Eickenhorst is an award-winning social and digital marketing expert. She heads up the marketing and public relations efforts of ReachDynamics. As CEO of Blank Page Consulting, she previously oversaw marketing for organizations including The Salvation Army of Greater St. Louis, Great Rivers Greenway, Made for Freedom, and the OASIS Insitute, among others. She received the 2016 HBA Award for Social Media Marketing and Governor Jay Nixon’s 2014 Inaugural Leadership Award for her work on his 100 Missouri Miles campaign. She has been recognized as one of St. Louis’s “People on the Move,” by the St. Louis Business Journal. She serves as an Advisory Member of the St. Louis Social Media Club, and on the Sales & Marketing Committee for the Home Builders Association of St. Louis & Eastern Missouri.

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