Author Archives: Danni Eickenhorst

About Danni Eickenhorst

Danni Eickenhorst is an award-winning social and digital marketing expert. She heads up the marketing and public relations efforts of ReachDynamics. As CEO of Blank Page Consulting, she previously oversaw marketing for organizations including The Salvation Army of Greater St. Louis, Great Rivers Greenway, Made for Freedom, and the OASIS Insitute, among others. She received the 2016 HBA Award for Social Media Marketing and Governor Jay Nixon’s 2014 Inaugural Leadership Award for her work on his 100 Missouri Miles campaign. She has been recognized as one of St. Louis’s “People on the Move,” by the St. Louis Business Journal. She serves as an Advisory Member of the St. Louis Social Media Club, and on the Sales & Marketing Committee for the Home Builders Association of St. Louis & Eastern Missouri.

Capture & Convert to Increase Online Sales

Capture & Convert to Increase Online Sales

Every day, you work hard to bring a ton of people to your website. You do everything you can to draw their attention to what you have to offer, but many of your visitors end up leaving. They didn’t fill out a form or buy a product. You don’t know who they are, or how […]

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3 Holiday E-Commerce Marketing Tips for 2017

3 Holiday E-Commerce Marketing Tips for 2017

Get Prepared Now to Boost Online Sales with your Black Friday & Cyber Monday Campaigns Online sales during 2016’s Black Friday & Cyber Monday shopping weekend was a multi-billion dollar business. According to Adobe, which tracks the holiday shopping data from more than 100 top online retailers, Shoppers spent $1.9 billion online on Thanksgiving Day […]

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CAKE & ReachDynamics partner to help brands capture more leads

CAKE & ReachDynamics partner to help brands capture more leads

ReachDynamics email and direct mail marketing solutions are a seamless addition to any inbound marketing strategy. Marketing intelligence platform CAKE by Accelerize offers ReachDynamics email remarketing as a value-add tool to empower their brands, publishers, and affiliate networks to enhance their marketing efforts. The revolutionary technology offers brands an opportunity to engage lost website visitors, even if they haven’t provided any contact […]

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Increase Online Sales This Holiday Season with One Simple Tool

Increase Online Sales This Holiday Season with One Simple Tool

E-Commerce Retailers Can Increase Online Sales Conversion Rates with CPA Email Retargeting Program For many online retailers, the holiday season represents 20 to 40% of their overall sales for the year. The higher that percentage, the more important it is that ecommerce retailers work to convert every single potential customer that visits their website. Got […]

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SURVEY: Do you use push notifications in your marketing?

SURVEY: Do you use push notifications in your marketing?

This week, Entrepreneur magazine listed push notifications as a marketing tool “your business needs to try.” As we look at ways to help you convert prospects and market your business more effectively, we want to know how you feel about push notifications. Are you using them? Do you find them effective? We have developed a […]

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6 Ways to Boost Your E-Commerce Conversion Rates Now

6 Ways to Boost Your E-Commerce Conversion Rates Now

We live in a world of instant gratification where consumers want to get their product or information quickly from websites and then move onto other tasks. As an E-Commerce Marketer, this may reflect as a steady traffic flow to your site, but are those visitors converting into customers? When we discuss a visitor converting, we […]

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Everything I Know About Retargeting on Facebook And Then Some

Everything I Know About Retargeting on Facebook And Then Some

Guest Post by Kyler Patterson (@TheKylerP) If you’re not using retargeting (or remarketing) for your business, you’re leaving a lot of money on the table. Almost every major advertising platform will allow you to do some retargeting. For HostGator, I’ve generated a lot of money by creating retargeting ads on Facebook. In fact, I’ve created 1000’s of […]

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Direct Mail Achieves 3x ROI when paired with Digital Intelligence

Direct Mail Achieves 3x ROI when paired with Digital Intelligence

By Angela Baum & Danni Eickenhorst Pairing Digital Tools with Direct Mail Achieves 3x ROI on Marketing Spend Marketing Automation and marketing intelligence are both hot topics right now for marketers of all types. What does this mean for your business? When every week, it seems like there’s a shiny new marketing tool available to […]

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How To Identify Anonymous Website Visitors & Close The Sale

How To Identify Anonymous Website Visitors & Close The Sale

Top Tips for Converting More Website Visitors into Sales & Leads By Angela Baum You have a bold and captivating website, strong branding, and a service that provides unparalleled value, but you are noticing that your visitors are not making it past your home page. Visitors arrive at your website, but aren’t converting into paying […]

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How to Maximize Your Results with ReachDynamics Retargeting

How to Maximize Your Results with ReachDynamics Retargeting

By: Danni Eickenhorst You’ve decided to launch a retargeting campaign with ReachDynamics email remarketing or direct mail retargeting, but how can you maximize the impact of this powerful new tool? In today’s article, we’ll explore the nature of these marketing tools and how to maximize your results with ReachDynamics. If you’re unfamiliar with how we […]

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